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How to Enhance Ad Performance and Expand Audience Reach
CHARLEY TICHENOR
May 02, 2024
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Thursday, May 2nd
Today's top marketing tips, tactics, & tools
We know you’re bummed that this is the last Dispatch of the week but FRET NOT, we have a real treat of an email for you today. Make sure you start your Thursday off right with some killer insights on DTC strategies.
To start with, we have a video premiering that I am STOKED for you to see today. We put an INSANE amount of time and effort into this one and I truly believe it PAID OFF check out “Maximize Your Facebook DPA Ads” and let me know what you think in the comment section.
Afterward give out GPT of the Week the “SmartCourse Creator” a look it’ll help you turn your lecture audio and video in to full on courses!
We’re closing out with a chat about How to Enhance Ad Performance and Expand Audience Reach! Make sure not to miss it!
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🛠️ GPT OF THE WEEK : SmartCourse Creator
How to Enhance Ad Performance and Expand Audience Reach
In today's episode, we'll be delving into the world of digital advertising. We'll talk about deciphering those confusing metrics, the game plan for the off-season, and honing your creative strategy. Stick around for some valuable insights!
Here’s what we’re going to cover today:
1. Ad Performance Trend Analysis
2. Creative Testing and Ad Fatigue
3. Upper Funnel Approach
4. Targeting Optimization
5. Continuous Improvement and Problem Solving
Ad Performance Trend Analysis
Customer Lifetime Value (LTV) and Average Order Value (AOV) are essential metrics to evaluate for the overall health and growth potential of a business. When AOV and LTV are closely aligned, it suggests that there's a need for aligning strategies to increase the lifetime value of each customer. This is crucial for sustainable scalability in the long run. In the case of businesses largely dependent on a single marketing channel, it becomes even more crucial to diversify revenue streams and optimize other aspects of the business operation.
Creative Testing and Ad Fatigue
The main conceptual takeaway is to avoid disrupting a successful ad strategy and to consider expanding the reach of ads. By maintaining the creative tests and exploring new approaches that appeal to a broader audience, it may be possible to alleviate ad fatigue and sustain overall ad performance.
Upper Funnel Approach
The main conceptual takeaway is to develop ads that address a broader audience and target the top of the marketing funnel. This approach can help reach more people and reduce the CPM while engaging a wider range of potential leads, ultimately providing sustainability and scalability.
Targeting Optimization
The main conceptual takeaway is the importance of refining targeting settings to ensure that ads reach the intended audience. Focusing on people residing in the target city rather than those who recently traveled there can help optimize ad spend and attract more relevant leads.
Continuous Improvement and Problem Solving
The main conceptual takeaway is the value of striving for continuous improvement and seeking solutions to specific issues, such as optimizing targeting settings. By consistently identifying and addressing challenges, it is possible to refine ad performance and drive better results over time.
🛠️ AI NEWS OF THE WEEK 😀
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Until Next Time, I’ll See You On The Internet
~ Charley T, Founder of Disrupter School
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