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- Enhancing Ad Efficiency
Enhancing Ad Efficiency
CHARLEY TICHENOR
April 24, 2024
In partnership with
Wednesday, April 24th
Today's top marketing tips, tactics, & tools
Are you ready to explore effective techniques that can transform challenges into opportunities for growth? Well then read on good people, today is your lucky day.
We’re starting with an awesome video on our Disrupter School Youtube Channel The EASIEST Way to Scale Facebook Ads in 2024, then we’re discussing Enhancing Ad Efficiency.
Make sure you check out the Podcast of the Week… where I share a podcast that has helped me along in my marketing journey!
🔢 Thursday Fact Of The Day 🔢
Fun fact: Spotify's "Wrapped" campaign, which kicked off in 2015, really changed the game in how we interact with our music streaming histories.
Gif by ratelfetal on Giphy
Every year, Spotify creates a personalized report for each user, dishing out stats on their most-listened-to songs, artists, and genres over the past year. What makes "Wrapped" so catchy is how it plays into our love for music and personal stats, encouraging everyone to share their unique musical journeys on social media. This splash of personal and colorful graphics not only keeps users engaged but also draws in new subscribers every December, as these summaries often go viral and spark a lot of chatter about Spotify.
🎥 Today’s Featured Video 🎥
Modernize Out Of Home with AdQuick
AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers and creatives with the engineering excellence you’ve come to expect for the internet.
You can learn more at www.AdQuick.com
Practical Tips for Overcoming Digital Marketing Challenges
Enhancing Ad Efficiency
Struggling with rising costs or complex platform algorithms? You’re not alone. This guide is your roadmap through the maze of ad optimization.
Here’s what we’re going to cover today:
1. Omni-Channel Marketing Strategy
2. Ad Spend Optimization
3. Business Model and Marketing Mix Evaluation
4. Leveraging Data Across Platforms
5. Customer Journey and Lifetime Value (LTV)
Omni-Channel Marketing Strategy
Emphasizes the importance of diversifying ad spend across multiple platforms to reduce dependency on any single channel. The key takeaway is that leveraging a mix of channels (Facebook, Google, Amazon) can balance out fluctuations in cost-per-acquisition (CPA) and improve overall ad efficiency.
Ad Spend Optimization
Focuses on the need to continually adjust and optimize ad campaigns to get more value out of the budget. The main insight is using tactics like Audience Segmentation Control (ASC) and cost cap campaigns to refine ad performance and lower costs.
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Business Model and Marketing Mix Evaluation
Suggests regularly reassessing the business model and marketing mix as a strategic approach to address rising ad costs. The takeaway is that sometimes the solution lies outside of marketing tactics, in improving the product offer or business model itself.
Leveraging Data Across Platforms
Highlights the benefits of using insights from one platform to inform strategies on another. For example, using non-branded search terms from Google to inform Facebook ad strategies. The key lesson is the value of cross-platform data analysis in enhancing ad performance.
Customer Journey and Lifetime Value (LTV)
Discusses the importance of focusing on the entire customer journey and the lifetime value of customers, rather than just the initial acquisition cost. The main takeaway is that increasing LTV through strategies like improving the second purchase rate or the average order value (AOV) can significantly impact the business's profitability and allow for higher CPA tolerances.
Loved what you just read?
Discover the Predictable Profit Scaling Blueprint, a cutting-edge program designed for transformative Facebook marketing, now at an 80% discount for just $19. This blueprint offers…
AI Driven Strategies:
Leverage Facebook's machine learning for optimized ad performance.
Unique Acquisition Frameworks:
Innovative methods to enhance your marketing approach.
Bonus Content:
Includes six videos on ad budget optimization, precision targeting, and advanced campaign strategies.
If you're craving more then it's time to hit that subscribe button!
Subscribe now and transform the way you think, let’s make waves together!
Until Next Time, I’ll See You On The Internet
~ Charley T, Founder of Disrupter School
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