- Disrupter Dispatch
- Posts
- Flexible Ads Are Here
Flexible Ads Are Here

Tuesday, July 23rd
Today's top marketing tips, tactics, & tools
Hello hello hello!
We have some awesome new video for you to start with today that happily proclaims that “Flexible Ads Are Here”. It’s a doozy of a lesson you should MAKE SURE to check out.
Afterward we’re having a chat that answers the age old question… Is Advantage Plus Effective in Digital Advertising?
Don’t Forget, we have an AWESOME New Masterclass coming up. Register now and it’s FREE.
Danil Saliukov's LIVE Workshop “The Ultimate Marketing Playbook: Influencers, UGC, and Beyond!”

🎥 Today’s Featured Video 🎥
60,000 world-class marketers read this newsletter daily
Marketers at Google, Tesla, Meta, Shopify, Amazon, Pinterest, Meta, and other successful companies, read Stacked Marketer to increase their IQ.
Stacked Marketer curates the most useful and important digital marketing news, trends, strategies, and case studies and boils it down to a 7-minute read.

Is Advantage Plus Effective in Digital Advertising?
In digital marketing, the tools and strategies we use can be both a blessing and a curse, especially for newcomers or those trying out new business ideas. One such tool, the Advantage Plus targeting option, has sparked debate over its effectiveness compared to broader audience strategies. Let's explore whether Advantage Plus truly offers an edge in the short term and if it has any lasting benefits for experienced marketers.
Here’s what we’re going to cover today:
Understanding Intraday Ad Scaling
Leveraging Weekend Peaks
Avoiding Ad Fatigue
Recognizing Seasonality and Weekly Trends
Implementing Advanced Campaign Strategies
Understanding Advantage Plus
Advantage Plus helps marketers, especially beginners without access to big data or significant ad spend, achieve better-than-average results. It simplifies the advertising process by automating audience selection, which is particularly useful for businesses just starting out and unsure of their market fit or product viability. This feature can act as a short-term boost, enhancing initial campaign performance. However, its simplicity may not suffice for complex or highly competitive markets where detailed targeting is necessary.
Short-term Gains, Long-term Questions
While the initial benefits are clear, the long-term effectiveness of Advantage Plus is uncertain. Typically, these gains do not last, and performance often reverts to levels seen with broader targeting methods over time. The tool provides a baseline performance that avoids drastic failures but doesn't necessarily push for peak efficiency or growth. As businesses evolve, they may outgrow the tool's capabilities, necessitating a shift to more sophisticated strategies. This characteristic makes it less suitable for businesses ready to scale beyond the initial stages.
When to Use Advantage Plus
Advantage Plus can be particularly useful in specific scenarios. For example, when a business is testing a new market or product concept and wants to minimize risks while gauging potential interest, this tool can act as a safety net, ensuring marketing efforts don't fall below a certain threshold of visibility and engagement. Additionally, for businesses temporarily shifting focus from marketing to areas like product development or operational scaling, Advantage Plus can maintain a steady, albeit average, performance. This approach allows businesses to focus on other critical areas without losing momentum in their advertising efforts.

Gif by Tupperware_Global_Services on Giphy
A Tool Among Many
It's essential to recognize that Advantage Plus is just one of many tools available to digital marketers. Its use should be strategic and context-dependent. For companies with the capacity and expertise to engage in more nuanced and finely-tuned advertising strategies, relying solely on Advantage Plus could be limiting. The tool is best viewed as a supplementary measure rather than a primary strategy. Integrating it with other advanced tools and techniques can lead to a more robust marketing approach.
Expert Insights and Comparative Analysis
Feedback from industry professionals and comparative studies suggest that the performance difference between Advantage Plus and broad targeting is minimal, particularly in the long run. This insight challenges the notion of Advantage Plus as a superior option, highlighting the importance of strategic choice based on specific business needs and stages of growth. Experienced marketers often find that customizing their approach yields better results than relying on automated solutions alone. Therefore, while Advantage Plus has its merits, it should be part of a broader, well-rounded advertising strategy.

Short-form content is the game-changer for brands today.
Opus offers an AI-powered video repurposing tool, OpusClip, which turns long videos into short, viral clips. It's designed for creators and marketers, supporting over 20 languages and various video platforms like YouTube and Zoom. The tool analyzes videos to identify compelling moments, rearranges them into short videos, and enhances them with dynamic layouts and caption animations. It's particularly useful for creating content from video podcasts, educational materials, and product reviews.
At Disrupter School, the use of OpusClip has revolutionized our video production process, enabling us to achieve greater success with less stress. Here's how:
-Efficient Content Creation: We produce 100 videos a week by repurposing existing interviews, tutorials, Looms, recorded Zoom calls, and testimonials.
-Enhanced Organic Content: The tool allows for the creation of engaging organic content that resonates with our audience.
-Creative Editing for Advertisements: Using existing videos, we develop innovative ads, maximizing our resources and creative output.
-Stress Reduction: The automated process reduces the workload and stress associated with video editing, allowing us to focus on other crucial aspects of our work.
If you want to check out Opus: CLICK HERE