Landing Page Testing and my Secret Video Tool

Today's top marketing tips, tactics, & tools

Tuesday, January 2
Today's top marketing tips, tactics, & tools

Hey there,

Happy 2024! I’m excited to be back in your inboxes & can’t wait to see what this year holds for you and your businesses. Onwards & upwards!
Today we’re going to be talking about Landing Page Optimization, a Q&A Session and Case Study with Aaron in Disrupter School on Friday the 29th of December… and also one of my personal favorite SECRET WEAPONS!

Get ready for some valuable insights on how to scale your business and make those strategic marketing moves. So, grab a drink, sit back, and let's get into it!

💬 Tuesday Quote Of The Day 💬

“Most people’s favorite word is their name. When people die, they just want to be remembered, so just do it while they’re alive.” (Source: Alex Hormozi)

🛠️ OpusPro: My Favorite SECRET WEAPON

Short-form content is the game-changer for brands today. offers an AI-powered video repurposing tool, OpusClip, which turns long videos into short, viral clips. It's designed for creators and marketers, supporting over 20 languages and various video platforms like YouTube and Zoom. The tool analyzes videos to identify compelling moments, rearranges them into short videos, and enhances them with dynamic layouts and caption animations. It's particularly useful for creating content from video podcasts, educational materials, and product reviews.

At Disrupter School, the use of OpusClip has revolutionized our video production process, enabling us to achieve greater success with less stress. Here's how:

  • Efficient Content Creation: We produce 100 videos a week by repurposing existing interviews, tutorials, Looms, recorded Zoom calls, and testimonials.

  • Enhanced Organic Content: The tool allows for the creation of engaging organic content that resonates with our audience.

  • Creative Editing for Advertisements: Using existing videos, we develop innovative ads, maximizing our resources and creative output.

  • Stress Reduction: The automated process reduces the workload and stress associated with video editing, allowing us to focus on other crucial aspects of our work.

    If you want to check out Opus: CLICK HERE 

👑 Effective Strategies for Testing Landing Pages

Optimizing Landing Pages for Sustainable Business Growth

When it comes to digital marketing, testing landing pages is a crucial step in optimizing campaigns for better performance. In this article, we'll explore effective strategies for testing landing pages to drive sustainable business growth.

Here’s what we’re going to cover today:

1. Testing landing pages with Facebook ads
2. After-click routing for effective testing
3. Importance of scalability in testing strategies
4. Criteria for deciding test variations and results
5. Long-term impact of test variations
6. Practical considerations for test evaluation
7. Holistic approach to landing page testing

The Limitations of Testing with Facebook Ads

Many marketers wonder about the best way to test new landing pages for an existing offer. It's important to note that using Facebook ads to accomplish this may not yield the most accurate results. This is due to the inherent limitations of Facebook's ad platform, where every ad essentially functions as a web page, making the process of isolating the impact of different landing pages difficult. Additionally, even if a specific landing page performs well, it may not necessarily translate to consistent success across all marketing channels.

Routing Traffic After the Click

A more effective approach to testing landing pages involves routing traffic after the click. This method allows for a more comprehensive understanding of how different landing pages perform across various sources of traffic. By using tools to redirect traffic to different landing pages, marketers can gain insights that apply across multiple channels, such as organic traffic and email marketing.

Digital Marketing and Business Development Tips and Tactics Delivered to your Inbox:

Implementation and Assessing Results

To implement this strategy, marketers can start by routing a small percentage of traffic, such as 5%, to the test landing page. The goal is to look for a double-digit percentage difference in the conversion rate between the control landing page and the test landing page. A meaningful increase, even if it's a small percentage change from the control page's conversion rate, can indicate the potential for scalable improvements.

Scaling Up and Constant Testing

As the test progresses, the percentage of traffic directed to the test landing page can be increased, while the volume of traffic is adjusted accordingly. It's essential to maintain consistency in the testing process and to avoid premature scaling. Marketers should continually assess the impact of the test landing page on overall performance, considering factors such as email marketing campaigns and organic traffic in addition to paid ads.

Long-Term Business Optimization

The ultimate goal of this approach is to optimize the entire business for sustainable growth rather than seeking isolated wins from specific ad and landing page combinations. By focusing on the scalability and impact of landing page improvements across all channels, marketers can create a more significant and lasting effect on the business's bottom line.

Final Thoughts on Optimizing Landing Pages for Sustainable Business Growth

In summary, testing landing pages for digital marketing campaigns involves a holistic approach that goes beyond isolated ad and landing page combinations. By routing traffic after the click and looking for scalable improvements, marketers can optimize landing pages for long-term business growth. This approach not only streamlines the testing process but also ensures that any improvements have a meaningful and lasting impact on the business as a whole.

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