Mastering High Ticket Sales with Facebook Ads

Thursday, February 29th
Today's top marketing tips, tactics, & tools

Hey there!

Ready to dive into the nitty-gritty of running multiple offers? We're breaking down the realities of optimizing your results and making the most out of your campaigns. Stick around for some insightful strategies and practical advice. Let's get started!
To start with, we have a dope new vid on “Mastering High Ticket Sales with Facebook Ads”, then we’re going to be discussing Strategic Decisions for Paid Advertising Success

Be sure to check out the Podcast of the Week! Where I share a podcast that I listen to, and recommend you do as well!

🔢 Thursday Fact Of The Day 🔢

Fun fact: Domino's Pizza surprised everyone in 2018 by fixing potholes in cities across the US through their "Paving for Pizza" campaign.

This unexpected move involved stamping the fresh pavement with the Domino's logo and the tagline "Oh yes we did." By creatively addressing a common frustration and reinforcing their commitment to safe pizza delivery, Domino's garnered widespread attention and positive publicity while also engaging with local communities.

Maximizing Ad Performance & Budget Allocation: A Guide to Optimizing Multiple Offers

Understanding Results and Making Strategic Decisions for Paid Advertising Success

Achieving successful results in digital advertising requires a deep understanding of campaign performance, as well as strategic optimization to maximize the impact of ad spending. By closely analyzing ad performance, marketers can identify opportunities to improve ROI and allocate budgets effectively to drive business growth.

Here’s what we’re going to cover today:

1. Ad Performance and Product Promotion

2. Analyzing Volatility and Trend Analysis

3. Budget Allocation and Ad Performance

4. Utilizing Underperforming Ads

Ad Performance and Product Promotion

In the world of digital advertising, it is not uncommon for the promoted product in an ad to differ from the actual best-selling product. This discrepancy is a common occurrence and can be effectively managed by creating ads specific to the top-selling products. By tailoring ads to promote these products, marketers can better align with customer preferences and enhance overall campaign performance.

Analyzing Volatility and Trend Analysi

When assessing ad performance, it is essential to look beyond day-to-day fluctuations and focus on long-term trends. Conducting trend analysis over a period of time, typically 30 days, allows marketers to identify patterns and correlations between different ad performances. Through this approach, they can pinpoint which ads significantly impact the bottom line and adjust budgets accordingly.

Budget Allocation and Ad Performance

When managing multiple ads, the interplay between different ad performances can reveal valuable insights. Moving low-performing ads into the control environment while testing new ad creatives offers a strategic way to optimize ad allocation and maximize budget impact. Marketers can identify complementary ad components and steadily refine their ad mix to achieve the best results.

Utilizing Underperforming Ads

Even ads that appear to underperform in terms of ad spend can play a crucial role in enhancing overall campaign performance. Some ads may indirectly contribute to the success of other high-performing ads by facilitating customer engagement or augmenting the impact of other touchpoints. Moving these ads into the control environment and refining them can further improve their contribution to the overall ad strategy.

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🎙️ Podcast of the Week!

The English Zone

In episode 32 of this Podcast, we introduce you to a new series, Welcome to Ted Talk Tuesday (TTT) episode one. The first episode is about one of Simon Sinek’s famous Ted Talks. It talks about how inspiring leaders and organizations are different from the rest of the world. Here, we explain some key points about the talk and you’ll learn some new vocabulary words and phrases. If you like this podcast, please share! --- Support this podcast:

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Until Next Time, I’ll See You On The Internet
~ Charley T, Founder of Disrupter School

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