- Disrupter Dispatch
- Posts
- Maximizing Impact in Conversion Rate Optimization
Maximizing Impact in Conversion Rate Optimization
CHARLEY TICHENOR
July 31, 2024
In partnership with
Wednesday, July 31st
Today's top marketing tips, tactics, & tools
Welcome Back!!!
Today we’re featuring one of our our favorite vide of this year called “How to Make 1000+ Videos in 30 Minutes“, then we’re having a quick discussion on Maximizing Impact in Conversion Rate Optimization.
Make sure you check out the Podcast of the Week… where I share a podcast that has helped me along in my marketing journey!
🔢 Fact Of The Day 🔢
Fun fact: In 2009, Burger King ran a successful April Fool's Day campaign by introducing the "Left-Handed Whopper."
Gif by arkansasrazorbacks on Giphy
The advertisement claimed the burger was specifically designed for the 32 million left-handed Americans, with all the condiments rotated 180 degrees. Customers flooded Burger King locations requesting the new Whopper, only to discover it was a playful prank. The humorous campaign not only entertained customers but also significantly increased foot traffic and brand engagement.
📹 Video of the Day 📹
How to Make 1000+ Videos in 30 Minutes
60,000 world-class marketers read this newsletter daily
Marketers at Google, Tesla, Meta, Shopify, Amazon, Pinterest, Meta, and other successful companies, read Stacked Marketer to increase their IQ.
Stacked Marketer curates the most useful and important digital marketing news, trends, strategies, and case studies and boils it down to a 7-minute read.
Maximizing Impact in Conversion Rate Optimization
Finding the right balance in Conversion Rate Optimization (CRO) can be challenging. This lecture covers when CRO efforts no longer yield significant returns and how to prioritize impactful changes. Learn strategies to achieve substantial improvements and effectively scale your business.
6 Key Takeaways:
1. Double-Digit Wins
2. Volume Over Minor Gains
3. Runway and Amplification
4. Holistic Approach
5. Sustainability and Stability
6. Data-Driven Decisions
Double-Digit Wins
Aim for double-digit percentage improvements in CRO. Small, single-digit gains often don't make a significant impact on overall business performance. Prioritizing larger improvements can lead to more noticeable results. Focus your efforts on changes that drive major benefits.
Volume Over Minor Gains
Focus on substantial improvements that allow you to increase volume and scale your business. Minor optimizations can be counterproductive if they don't contribute to significant growth. Instead of chasing small, incremental wins, aim for bigger changes. Substantial improvements provide a better return on investment.
Runway and Amplification
Use CRO efforts to create a runway for increasing traffic and spending. Amplify your marketing efforts based on substantial CRO gains before making further optimizations. Building a solid foundation first ensures more effective scaling. Once you have significant gains, you can expand confidently.
Holistic Approach
Evaluate the entire customer journey and make improvements throughout the funnel, not just at the conversion point. This ensures gains in one area don't negatively impact other critical areas of the business. A comprehensive view helps maintain balance and efficiency. Improvements should be integrated across all touchpoints.
Sustainability and Stability
Build a strong foundation with stable and substantial CRO wins before scaling. Rapid, unstable growth can be risky, while a solid base allows for sustainable long-term growth. Ensuring stability helps maintain performance over time. Focus on long-term success rather than quick wins.
Data-Driven Decisions
Use data to inform your CRO strategies. Analyzing metrics helps identify areas for improvement and track the impact of changes. Data-driven decisions ensure you’re focusing on the most effective strategies. Regularly review performance data to guide your efforts.
