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- The 3:2:2 Ad GPT & Golden Creative Testing
Monday, January 22
Today's top marketing tips, tactics, & tools
Hey there,
Hey there! Strap in as we dive deep into the art of nailing your marketing strategy, flipping the script on traditional ad testing, and making friends with the bots that could revolutionize your online hustle. And hey, if figuring out the game from lead to conversion ever had you stumped, we’re lining up to crack that code. Keep it right here—it's all about to make a whole lot more sense!
To start with, we have a brand new GPT this week “3:2:2 Method Ads Copywriter with Disrupter School” and then a recap of the lecture in The Facebook Ads MBA Program from last week… on The Interactive Role of Creative Testing and Data in Marketing.
And here's a fun fact from the lecture:
Did you know making a sale is akin to generating a lead? Think of post-purchase conversions like making friends at a party – it's the after-party relationships that can really make your ROI groove!
🎥 Today’s Featured Disrupter GPT 🎥
3:2:2 Method Ads Copywriter with Disrupter School
Elevating Your Business Model: The Interactive Role of Creative Testing and Data in Marketing
Decoding the Intersection of Creativity and Analytics to Refine Online Business Success
Here’s what we’re going to cover today:
1: Understanding the Business Model and Customer Journey
2: Balancing Data Volume with Quality for Machine Learning
3: Rethinking Lead Generation and E-Commerce
4: Innovative Tools for Enhanced Marketing Performance
5: Strategic Creative Testing: Where to Invest in Improvement
6: Scaling and Stabilizing Facebook Ad Performance
7: Embracing Growth and Feedback for Program Enhancement
8: Navigating the Next Steps for Community Engagement
Understanding the Business Model and Customer Journey
In today's competitive online landscape, a strong business model serves as the foundation for successful marketing efforts. It is the business model that dictates why and how ads are run, ensuring a repeatable process for monetizing attention. However, simply running ads without a strategic approach is akin to filling a soccer team with only strikers—imbalance leads to opportunities missed. A solid marketing strategy targets different stages of the customer journey, acknowledging that a complete focus on the final sale or conversion might overlook the value found in lead forms and email engagement.
Balancing Data Volume with Quality for Machine Learning
Optimization strategies frequently revolve around leveraging machine learning algorithms, which thrive on data. Interestingly, when it comes to Facebook's optimization process, a high volume of reasonably good data can be more useful than a smaller set of high-quality data. It's the volume that allows machine learning to effectively discern patterns and optimize marketing efforts. Nonetheless, this does not undermine the need for quality—rather, it highlights the importance of a balanced approach: ample data that is also relevant.
Rethinking Lead Generation and E-Commerce
Traditionally, the focus has been on capturing the cheapest leads possible, yet there is growing recognition of the potential inefficiency of this method. A shift toward prioritizing leads with a higher post-lead-form conversion rate might involve a higher initial cost but promises a better return on investment in the long run. Whether generating leads or closing sales in e-commerce, the goal is to drive activities closer to the desired action while maximizing the long-term value of each customer.
Innovative Tools for Enhanced Marketing Performance
New developments in marketing tools are shaping the future of online promotion. An ad generator powered by generative pre-trained transformers (GPT) and YouTube transcription helpers are just the beginning of how technology is augmenting creative processes. Such innovations are designed to optimize website content and improve SEO effectiveness, thus refining marketers' capabilities in attracting and retaining business through strategic content placement.
Strategic Creative Testing: Where to Invest in Improvement
Creative testing is not about throwing everything at the wall to see what sticks. It's about pinpointing specific pain points, targeting particular stages in the sales funnel, and tailoring ads to meet those needs effectively. Continuous testing can dilute resources, so it is crucial to discern where to allocate improvement efforts strategically. This could mean focusing on the worst-performing ads to raise the minimum standard or enhancing the best-performing ones to capitalize on their success.
Scaling and Stabilizing Facebook Ad Performance
With resources often being limited, scaling efficiency is vital. Understanding the mechanics of Facebook ad scaling can provide invaluable insights for refining marketing endeavors. The focus of creative testing should revolve around solving tangible business problems and reinforcing the stability of ad accounts.
Embracing Growth and Feedback for Program Enhancement
Engaging with one's audience and inviting feedback serves dual purposes: it can guide improvements in products or services and create promotion opportunities. In a reciprocal relationship, offering valuable incentives, such as access to cutting-edge tools like MBA bots, can foster a sense of community and shared growth.
Navigating the Next Steps for Community Engagement
Exploring the possibility of moving communities off mainstream social platforms signifies a shift towards more controlled, bespoke engagement strategies. The development of GPTs for educational and professional enhancement products augments this migration, solidifying the connection between community engagement and technological advancement.
Loved what you just read?
How about diving deeper with lifetime access to the Facebook Ads MBA Program.
Click the link below to learn if this full-stack marketing and biz dev training solution is right for you and your team.
And guess what?
Not only do we have custom solutions on scope, but also payment plans and you’ll get to have a 1:1 call with me too!
Let's disrupt the ordinary and elevate your learning journey!
