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What is the Right Facebook Ads Budget?
Monday, May 6th
Today's top marketing tips, tactics, & tools
Monday is always the best day of the week. Why? Well because it’s a brand new week of Disrupter Dispatches of course! And boy do we got a BANGER for you today.
To start with, we have a brand new video this week “What is the Right Facebook Ads Budget?” and then a recap of the lecture in The Facebook Ads MBA Program from last week… on Exploring ASC Campaigns.
🎥 Today’s Featured Video 🎥
What is the Right Facebook Ads Budget?
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Exploring ASC Campaigns
In this lecture, we unpack the misunderstood aspects of ASCs, explore how to use them effectively, and reveal strategies that can transform your advertising approach.
Some Key Points of the Lecture
1. Exploring Beyond Hero Products
2. Leveraging User-Generated Content
3. Setting Up Custom Conversion Events
4. Adapting to Advantage Shopping Campaigns
5. Reaching a Wider Audience with Diverse Content
Exploring Beyond Hero Products
It's not just about your best-sellers. There's real value in advertising your lesser-known products. This approach can expand your reach and uncover new profitable areas that you might not have considered before.
Leveraging User-Generated Content
User-generated content (UGC) is incredibly valuable. Using content that customers have tagged you in on platforms like Instagram not only gives your ads a genuine feel but also helps cut down on customer acquisition costs.
Setting Up Custom Conversion Events
By creating custom conversion events for tracking new customers, you can make your advertising more precise and effective. This focused approach helps you spend your budget more wisely by targeting the right audiences.
Adapting to Advantage Shopping Campaigns
Advantage Shopping Campaigns are always changing, and so should your strategies. Keep testing new ideas and tweaking your campaigns to stay on top of the game.
Reaching a Wider Audience with Diverse Content
Showcasing a variety of content, from high-quality images to spontaneous customer videos, helps you connect with a wider audience. This not only boosts engagement but also broadens your reach to different customer groups.